Leadership must have a (shared) clear definition of success, with a timeline, so they can "high 5" when it is achieved.
Engaged staff stay longer, contribute more and talk +vely about the enterprise. Engagementing doesn't happen automatically. Check out engagementing.com
Plans should be set in wet concrete so that as more data, experience and learning is onboarded, adaption can happen fast, and appropriately.
Integrated Marketing comes from integrated people.