Beliefs : aka operating principals

  • CDS.  

  • Leadership must have a (shared) clear definition of success, with a timeline, so they can "high 5" when it is achieved.

  • Engagementing

  • Engaged staff stay longer, contribute more and talk +vely about the enterprise. Engagementing doesn't happen automatically. Check out

  • Wet Concrete

  • Plans should be set in wet concrete so that as more data, experience and learning is onboarded, adaption can happen fast, and appropriately.

  • Shared Practice

  • is way better than Best Practice. Best Practice is sometimes a bunch of "super heroes" explaining how they perfectly performed. Our Shared Practice way has way higher learning - and listening.

and overall,

Integrated Marketing comes from integrated people.