​Beliefs : aka operating principals

• CDS.  
  

• Leadership must have a (shared) clear definition of success, with a timeline, so they can "high 5" when it is achieved.

• Engagementing​

• Engaged staff stay longer, contribute more and talk +vely about the enterprise. Engagementing doesn't happen automatically. Check out engagementing.com

• Wet Concrete

• ​Plans should be set in wet concrete so that as more data, experience and learning is onboarded, adaption can happen fast, and appropriately.

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• Shared Practice

• is way better than Best Practice. Best Practice is sometimes a bunch of "super heroes" explaining how they perfectly performed. Our Shared Practice way has way higher learning - and listening.
  

and overall,

Integrated Marketing comes from integrated people.